In the era of less human attention span, it becomes important for businesses to come up with innovative ideas to attract the target audiences. They need to stand out as well as engage with their potential consumers. Storytelling is what your business needs. You need to tell your audience how you stand out from the swarm of businesses. And what is better than mere storytelling? Visual storytelling! You might not notice, but you are attracted towards colorful things and visuals. This is where the graphic narrative revolution uses the power of visual storytelling to grab the audience’s attention as well as build an emotional connection with them.
By combining visuals with narrative elements, businesses can create interactive experiences that resonate with customers. So stick with us and find out more about how these experiences are bringing a revolution in business marketing.
Most Importantly – What is a Graphic Narrative?
In other words, visual storytelling is called a graphic narrative. They are basically video marketing that contain images with a blend of information that helps you cater to your audiences. Did you know the attention span of an average human is less than eight seconds? With such a shorter span, it definitely becomes difficult to show how your business can be the perfect fit for their needs.
To eliminate this stress of short span, businesses need something extraordinary so that as viewers we have to notice. Stories have been present since ancient times which is why we tend to focus our attention on businesses that offer us this concept. For instance, graphic narratives are present in Red Bull ads. Do you remember the 2012 Red Bull ad where they collaborated with Felix Baumgartner, an Austrian skydiver? He executed the highest freefall jump in human history, from a stratospheric height of 128,100 feet. The whole concept of this was to push the human potential showing how far humans can go. And the result was a sudden surge in the sale of Red Bull in the whole world.
Now the Red Bull not only gives visuals but also tells a story. The authenticity of this story is what makes Red Bull’s marketing strategy distinct from others.
Graphic Narratives – A Distinctive Approach to Standout in the Business World
You might not know this, the human brain is wired in such a way that it processes visuals faster than text. People tend to remember visual information as well as share it more. Other than building an emotional connection with the audience, visual content helps you create digestible and understanding content for the audience.
Universality of Visuals
Language can become a barrier, but visuals can’t always be. Even without understanding the accompanying text, viewers can grasp the core message with the help of visuals.
Art of Video Translation
We all know how important global recognition is for businesses and how they try to enter global markets by providing the audience with what they need. Translation of business documents and other text formats is one thing and translation of visual elements is a totally different phenomenon.
Video translation is not as easy as it sounds. It is a rather complex system that makes your visual content understandable for multilingual and multicultural audiences. Imagine you made a video for your business showcasing what you sell and that video has a creative storyline. And now you want to use that video in the global market. It is almost certain that your video will not get the recognition that you thought it would get.
This is where you suffer from the language and culture differences. It is video translation that eradicates the prospect of misconception and makes your global audience understand the cultural nuances. There are multiple technicalities of video translation that you can adopt depending on the type of your video. For example, you can either go for subtitles or use dubbing for voice-overs.
- Re-Encoding Videos: Sometimes the translated subtitles or new audio track (for dubbing) needs to be embedded into the video file itself. This process requires re-encoding the video while maintaining proper synchronization. This process happens with videos that require subtitle formats such as SRT and VTT files.
Talking About the Visual Storytelling Hacks
Now let’s discuss some of the visual storytelling hacks that you need to know if you want your business to reach unmeasurable heights in the global market.
Using the Sensory Overload Hack
Instead of relying on texts, use visuals to capture the audience’s attention. Here, the focus on music and sound effects is the important thing. The “Don’t just show, rather tell” is the approach brands need to focus on when going for business marketing. With the help of video translation, use interactive infographics. Go for the coding skills that transform your videos and cater to the audience’s input.
Engage With an Influencer
This is one of the most used tactics that brands use, and guess what, it is immensely effective. PepsiCo’s ad with Kendall Jenner, Nike’s, and Air Jordan’s with Travis Scott are the perfect example of how these international brands use stars and influencers to gather a global audience.
A Peek At Behind the Scenes
You can showcase the making of your videos to show how authentic the process of creation is. In Gen Z’s vocabulary, these videos include bloopers which are some kind of funny and amusing errors. These videos further enhance the watch time of your main videos that help you in the marketing of your business.
Future of Graphic Narrative in Business Marketing
Businesses are still unfolding the benefits of graphic narrative, but believe us, in the future there will be a whole game of visual storytelling. Brands like Nike, Dove, Red Bull, etc., have already figured out the graphic narrative revolution. And in no time, other brands are going to find out too. With the influx of AI tools, you can generate personalized motion graphic narratives that will give a unique experience to every user.
Final Words
The graphic narrative approach allows businesses to stand out in a crowded marketplace, capturing the attention of their target audience. They give your brand a distinct image. You use storytelling hacks like casting a famous personality in your marketing video or using more music instead of only going for the text. In the future, this graphic narrative is going to provide your business with innovation and a deeper connection with your audience.