4 Top Tips for Improving Your SMS Marketing Conversion Rate

For marketers that are trying to maximize their budgets, SMS has become a potent tool. According to 53% of marketers in our 2023 Survey, SMS is one of their brand’s top three revenue-generating channels. Additionally, SMS accounts for more than 20% of the overall income for 22% of them. Getting the most out of your marketing investment and building long-term growth with your clients depends on raising your SMS conversion rates. You should save this guide to increase SMS conversions to your bookmarks since it contains all you need to know about formatting text messages and using simple customization techniques.

What are the SMS conversion rates?

The main measure of the success of your campaign or trip is your SMS conversion rate. By dividing the total number of conversions—such as sales, sign-ups, or other desired actions—by the total number of messages received, you may find your conversion rate.

Formula for conversion rates

Monitoring your SMS conversion rates is crucial to maximizing the return on investment of your campaign. This indicator helps you make real-time adjustments (and test different message kinds) to increase revenue and engagement by providing you with a view into what your audience finds engaging. Revenue-related SMS conversion rates, however, are not the only ones. Actually, we advise looking at the kinds of conversions you hope to see from your audience holistically. Any activity, such as completing a purchase, registering for your loyalty program, getting followers on social media, or participating in a live streamed shopping session, can be used to calculate your conversion rate.

What elements affect the conversion of SMS?

Similar to any other direct communication medium, SMS conversion rates are influenced by the following factors:
  • Targeting: Are you interacting with the people who are most likely to become customers?
  • Timing: Are you delivering your message on the appropriate day of the week and at the appropriate time of day?
  • Personalization: To help your audience feel understood, are you adjusting the communications you send them?
  • Content: Is your message interesting and useful to readers?
  • CTA: Is there a clear call to action in your message?
But remember that these specific elements aren’t the only ones that affect your SMS conversion rates. Over time, your conversion rates will be impacted by the overall SMS experience that your users have. Consider it this way: Your audience isn’t as conscious of if you’re duplicating messages or offers when you distribute stand-alone material with other companies through email or social media. However, your SMS service is a continuous, one-on-one communication with your users. They may browse through your thread to check if you’re offering a range of beneficial offers, suggestions, and material, as well as whether you’re tailoring your interactions to their tastes.

4 Top tips for improving your SMS Marketing conversion rates

Optimizing individual messaging is only one aspect of increasing conversions. In the end, it’s all about developing a rapport with your readers. In addition to incorporating your brand voice and creating content that fosters loyalty, you should provide promotional messages to urge consumers to convert right away in order to maintain their interest and encourage repeat purchases. These are our top four recommendations for short- and long-term strategies to boost SMS conversions. Adapt your messaging to the time of year and promotional phase you’re in SMS is an instant channel where users may expect to receive the most recent material and offers. It’s crucial to deliver your message on time because of this. As an illustration: Is a holiday approaching? Is this a season when your product offering is particularly well-suited? Do you sell any goods that target a certain market at a particular event? Alternatively, is your brand connected to a current internet discussion or trend?

Embrace the voice of your brand

Because text messages have so little space, many businesses are reluctant to use it to express their strong brand voice. However, brands that have a strong, identifiable brand voice have been shown to outperform others. When you embrace your brand voice, people who hear your message will be able to identify you right away, which will help you stand out from the competition. It fosters loyalty as well. By communicating in their common language, you’re showing subscribers that you’re aware of their interests. In the end, their genuineness fosters organic growth, whether by word-of-mouth or a memorable text message that goes viral on social media. Not sure where to begin? Your welcome message should include your brand voice to assist new subscribers get to know you. In addition to helping you develop brand loyalty, it’s a low-key method of finding out what kind of text your audience finds engaging.

Be the personal shopper for your subscribers

People sometimes struggle to find time to keep up with the newest items or trends because of their personal life and professional commitments. The most prosperous companies we partner with eventually come to feel like a real style manual in the wallets of their members. They provide best-sellers and well chosen recommendations that demonstrate their awareness of both subscriber interests and the larger culture. Simple suggestions like “weekend essentials” at the start of the season or timely suggestions like “products consumers can shop to recreate viral looks” can be made in this way. By acting as a virtual style concierge, you may foster enduring customer loyalty in addition to saving your customers time and boosting instant conversions. Customers value marketing efforts that go beyond sales and promotions. They may believe that their favorite companies are actually assisting them in staying ahead of the curve because of this attention to what’s fashionable.

Boost your on-site experience

There’s more to your SMS experience than what your subscribers see in their text messages. Additionally, the mobile experiences you connect to must be optimized. Your objective should be to minimize the amount of clicks a subscriber must do in order to convert when choosing which sites to connect to. For triggered communications, provide a direct link to the last product page your subscribers viewed or their abandoned shopping basket, allowing them to continue where they left off. Furthermore, directing readers to your best sellers or new arrivals sites is an excellent method to let them know that you’re presenting pertinent material when it comes to broad campaign messaging (such announcements of site-wide sales or discounts for particular categories). It’s an additional channel to inform your viewers. It’s important to take your landing page’s design into account. The way your website is laid up may have an effect on how your consumer uses it.